Services

Prevail operates discreetly to support our clients in their efforts to survive and flourish.

Insight and understanding:
Prevail combines target audience analysis with an unusually sophisticated understanding of political, economic, and social environments, as well as the social change processes required to achieve clients’ objectives.

Strategy and capacity development:
Prevail designs new structures and processes, and advises, trains, and mentors individuals and teams to achieve their change objectives.

Media:
Alone, and in collaboration with trusted partners, Prevail produces all forms of communication – broadcast-quality video and audio stories, longer-format programmes, online campaigns, and speeches for prominent individuals – and supports crisis communications.

Focus Areas:

  • Analysis of communications ecosystems and audiences
  • In depth market/social/political research and enhanced due diligence
  • Change communications strategy and message development
  • Campaign design, planning and execution 
  • Production of video and other visual content
  • Speech writing, talking points and op-eds
  • Designing effective and resilient communications structures and processes
  • Countering malign influence (disinformation, malinformation, and misinformation)
  • Crisis & Resiliency communications– planning, training and implementing
  • Mentoring and monitoring

Coordinated Strategy:
Most projects combine elements of all three lines of activity, with insight and understanding informing new strategies that involve creating new capabilities and content, which is then disseminated through a wide variety of channels.

Discreet Expertise:
Prevail employs individuals drawn from a close network of top strategic communications professionals who bring decades of experience working worldwide for Western governments and militaries, international organisations, think tanks, and in journalism.

Project Examples:

Understanding

In a major European country, our understanding that a lack of coordination among ministers was undermining domestic and international confidence led us to create a cross-government coordination body. We advised that body as it responded to major crises and planned campaigns to promote priority reforms, and also created a full spectrum of media content to support them.

Recognition

In a major Muslim-majority country, we recognized that members of a target audience tended not to trust our client, leading us to create a network of local leaders as advisors and goodwill ambassadors who distributed material that they created in collaboration with our firm.

Knowledge

In another major Muslim-majority country, our knowledge of a community that had supplied manpower to terrorist groups led us to advise the client on how to include members of this community in a high-profile and ongoing campaign to counter violent extremism by identifying and cultivating shared values.